Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisis pengaruh product dan promotion terhadap brand loyalty mobil toyota yaris dengan brand image sebagai variabel intervening

Author
  • Pratama, Johanes Kevin
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2014
Language
Indonesian
ISBN
-
Series
Tesis No. 03020045/MM/2014
Subject(s)
  • MARKETING-MANAGEMENT
  • BRAND LOYALTY
  • BRAND NAME PRODUCTS
Notes
  • Appendix: p. 73 - 99
. Bibliography: p. 71 - 72.
Abstract
-
Physical Dimension
Number of Page(s)
xi, 99 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02695/14(T2) MM 0045-Unavailable : Removed

Similar Collection

by author or subject
Pengaruh brand image terhadap brand loyalty melalui online brand community dan consumer relationship pada Starbucks di Surabaya
Analisa perbedaan persepsi antara produk private label dibanding national brand ditinjau dari bauran pemasaran
Eating the big fish
Perbandingan profil dimensi ekuitas merek (brand equity) national dan panasonic di Surabaya: implikasinya terhadap strategi peleburan merek national menjadi panasonic
Analisa brand loyalty konsumen tas tangan/handbag merek Louis Vuiton di Surabaya
Perancangan strategi pemasaran di Restoran X dengan penerapan business intelligence
Strategic marketing
Branding