Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Analisis pengaruh product dan promotion terhadap brand loyalty mobil toyota yaris dengan brand image sebagai variabel intervening
Author
Pratama, Johanes Kevin
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2014
Language
Indonesian
ISBN
-
Series
Tesis No. 03020045/MM/2014
Subject(s)
MARKETING-MANAGEMENT
BRAND LOYALTY
BRAND NAME PRODUCTS
Notes
Appendix: p. 73 - 99
. Bibliography: p. 71 - 72.
Abstract
-
Physical Dimension
Number of Page(s)
xi, 99 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02695/14
(T2) MM 0045
-
Unavailable : Removed
Similar Collection
by author or subject
Analisa pengaruh E-WOM terhadap brand image dan purchase intention kosmetik lokal "Makeover" di kota Surabaya
Analisa pengaruh faktor-faktor service quality terhadap customer satisfaction di Restoran Mr. Pancake Surabaya
Analisa pengaruh shopping mall attributes terhadap purchase intention dengan Information and Communication Technology (ICT) sebagai variabel moderating
Analisis pengaruh physical evidence, price, service, location dan salesperson terhadap buying intention di Spazio office building
Analisa efektifitas program promosi Top Gondola Kopi Kapal Api ditinjau dari peningkatan ekuitas merek dan minat beli: studi kasus di PT Fastrata Buana Surabaya
Pengaruh food choice motices terhadap purchase intention melaui attitude towards purchase pada makanan lokal di Surabaya
Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya
Analisa pengaruh content marketing dan event marketing terhadap customer engagement dengan sosial media sebagai media moderasi di Pakuwon City