Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh brand image terhadap brand loyalty melalui online brand community dan consumer relationship pada Starbucks di Surabaya

Author
  • Seseli, Eka Merdekawati Imelda
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2015
Language
Indonesian
ISBN
-
Series
Thesis No. 03020089/MM/2015
Subject(s)
  • BRAND IMAGE
  • ONLINE MARKETING
  • CONSUMER RELATIONS
  • BRAND LOYALTY
Notes
  • Appendix: p. 83-85
. Bibliography: p. 79-81.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 83 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02422/15(T2) MM 0089-Unavailable : Removed

Similar Collection

by author or subject
Analisa ekuitas merek Tonijack's terhadap tingkat kunjungan konsumen Tonijack's Plaza Surabaya
Analisa marketing mix, lingkungan sosial, psikologi terhadap keputusan pembelian online pakaian wanita
Pengaruh kualitas layanan dan brand image terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening (studi kasus Monopole Coffee Lab Surabaya)
Efektivitas iklan televisi Bukalapak edisi "Gunakan jarimu dan jadilah pahlawan di Bukalapak" pada masyarakat Surabaya
Pengaruh website quality terhadap purchase intention melalui online retailer reputation dan online trust pada top 3 website e-commerce Indonesia
Pengaruh analisis brand experience - commitment terhadap brand loyaly pada pengguna Apple Iphone di Surabaya
Analisa pengaruh visibility, credibility, attraction dan power celebrity endorser terhadap brand image bedak Marcks Venus
Pengaruh celebrity endorsement terhadap buying intention melalui self-brand connection pada Dum Dum Thai Drinks Surabaya