Branding : the power of market identity

Author

• Carter, David E.

Additional Author(s)

• Rayport, Jeffrey F

Publisher

New York: 1999

Language

English

ISBN

0823066312

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• GRAPHIC ARTS
• COMMERCIAL ART

Notes

-

Abstract

Index

Physical Dimension

Number of Page(s)

183 p.

Dimension

36 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01844/03	Res 741.6 Car B	Library - 8th Floor	Available