Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Ethnography for marketers : a guide to consumer immersion

Author
  • Mariampolski, HY
Additional Author(s)
-
Publisher
Thousand Oaks, CA: Sage Publication , Inc., 2006
Language
English
ISBN
0761969470
Series
-
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKETING RESEARCH
  • CONSUMERS-PREFERENCES
Notes
  • Appendix: p. 211-234
Bibliography: p. 235-238. Index: p. 239-250
Abstract
-
Physical Dimension
Number of Page(s)
xii, 252 p.
Dimension
23 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02166/08658.834 Mar ELibrary - 7th FloorAvailable

Similar Collection

by author or subject
Analisa pengaruh promosi melalui sosial media, customer perception,purchase intention pada keinginan pakai gojek Surabaya
Perilaku konsumen
Pengaruh performance expectancy, effort expectancy, dan social influence terhadap use behavior melalui behavioral intention generasi millennial pengguna T-Cash di Surabaya
Analisa profil konsumen makanan organik di Surabaya
Basic marketing research
Analisis bauran pemasaran yang mempengaruhi keputusan pembelian konsumen di Just Coffee Specialty Surabaya
Perbandingan kualitas layanan antara mc donald's dan arby's di Surabaya
Usaha peningkatan kualitas layanan di tops supermarket dengan model quality function deploymant yang terintergrasi