Ethnography for marketers : a guide to consumer immersion

Author

• Mariampolski, HY

Additional Author(s)

-

Publisher

Thousand Oaks, CA: Sage Publication , Inc., 2006

Language

English

ISBN

0761969470

Series

-

Subject(s)

• CONSUMER BEHAVIOR
• MARKETING RESEARCH
• CONSUMERS-PREFERENCES

Notes

• Appendix: p. 211-234

Bibliography: p. 235-238. Index: p. 239-250

Abstract

-

Physical Dimension

Number of Page(s)

xii, 252 p.

Dimension

23 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02166/08	658.834 Mar E	Library - 7th Floor	Available