Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research : an applied orientation 5th ed.
Author
Malhotra, Naresh K.
Additional Author(s)
-
Publisher
Upper Saddle River, NJ: Pearson Education, Inc, 2007
Language
English
ISBN
0132279177
Series
-
Subject(s)
MARKETING RESEARCH
MARKETING RESEARCH-COMPUTER NETWORKS
Notes
Appendix : p. A1 - A2
CD-ROM
Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
xxvi, 783 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04822/08
658.83 Mal M
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing research
Marketing research
Riset pemasaran
Marketing research
Pengaruh manfaat penggunaan teknologi informasi terhadap kinerja departemen penjualan pada PT. Sekar Laut
Pengaruh brand awareness terhadap customer loyalty dengan brand image dan relationship quality sebagai variabel intervening pada semen Gresik di Surabaya
Analisa alokasi pengeluaran dana mahasiswa Universitas Kristen Petra untuk food and beverage (studi kasus mahasiswa angkatan 2004 dan angkatan 2005)
Analisis pengaruh variabel e-commerce (Interface, navigation, content, reliability dan technical) terhadap keputusan pembelian apartemen melalui situs airbnb