Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing research
Author
Churchill, Jr., Gilbert A.
Additional Author(s)
Brown, Tom J.
Publisher
Mason, Ohio: South-Western, 2004
Language
English
ISBN
0324190972
Series
-
Subject(s)
MARKETING RESEARCH
Notes
-
Abstract
Index: p. 727-738
Physical Dimension
Number of Page(s)
xxvii, 738 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02156/04
658.83 Chu B
-
Available
Similar Collection
by author or subject
Consumer behavior
Pengaruh retail service quality terhadap minat berkunjung ulang dengan customer satisfaction dan perceived quality sebagai variabel intervening pada City of Tomorrow Mall (CITO) di Surabaya
Market research and analysis
Pengaruh brand awareness terhadap customer loyalty dengan celebrity endorsement raline shah sebagai variabel intervening top white coffee di Surabaya
Gear up
Pengaruh customer experience terhadap cross buying melalui customer satisfaction dan customer trust pada salon kecantikan di Surabaya
Strategi penetrasi pasar dalam meningkatkan penjualan pada restoran KLM Mojokerto
Analisa pengaruh experiential marketing dan customer satisfaction terhadap repurchase intention konsumen Ron's Laboratory Ciputra World Surabaya