Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Market research and analysis 3rd ed.
Author
Lehmann, Donald R.
Additional Author(s)
-
Publisher
Homewood, IL: Irwin, 1989
Language
English
ISBN
0256070385
Series
-
Subject(s)
MARKETING RESEARCH
MARKETING RESEARCH-PROBLEMS, EXERCISES, ETC.
Notes
Appendix: p. 861 - 871
Bibliography. Index: p. 873 - 879
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 879 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01807/06
- 658.83 Leh M
Library - 7th Floor
Available
Similar Collection
by author or subject
Product management
Analysis for marketing planning
Analisa citra sepatu olah raga merk Kasogi dalam menjaga loyalitas konsumen di Surabaya
Measurement in marketing
Marketing research
Analisa kinerja broker properti era di surabaya yang ditinjau dari kemampuan sosial, teknis, konseptual, dan pengaplikasian teknologi
Analisis faktor atmosfer toko sektor busana wanita dalam mempengaruhi konsumen yang berbelanja di matahari departement store, plasa tunjungan III, Surabaya
Analisa pengaruh online brand community terhadap brand loyalty melalui proses online perceived brand reputation dan brand trust pada cafe di Surabaya