Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Market research and analysis 3rd ed.

Author
  • Lehmann, Donald R.
Additional Author(s)
-
Publisher
Homewood, IL: Irwin, 1989
Language
English
ISBN
0256070385
Series
-
Subject(s)
  • MARKETING RESEARCH
  • MARKETING RESEARCH-PROBLEMS, EXERCISES, ETC.
Notes
  • Appendix: p. 861 - 871
Bibliography. Index: p. 873 - 879
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 879 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01807/06- 658.83 Leh MLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Product management
Analysis for marketing planning
Pengaruh biaya periklanan, promosi penjualan, dan hubungan masyarakat terhadap volume penjualan (studi kasus Hotel Kusuma Agrowisata)
Studi pengembangan kemasan produk Ting-Ting jahe pada PT. Sindu Amrita untuk kelompok konsumen dewasa muda di Surabaya
Pengaruh kepuasan, hambatan berpindah dan penyediaan fasilitias terhadap loyalitas konsumen di hotel Novotel Surabaya
Usaha peningkatan kualitas layanan di tops supermarket dengan model quality function deploymant yang terintergrasi
Analisis nilai pelanggan pada rumah makan Jade Imperial di Surabaya
Perspektif konsumen terhadap retail mix di ayam bakar Primarasa Ahmad Yani Surabaya