Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing : a managerial approach 7th ed.
Author
McCarthy, E. Jerome
Additional Author(s)
-
Publisher
Homewood, Illinois: Richard D. Irwin, 1981
Language
English
ISBN
-
Series
-
Subject(s)
CONSUMERS
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xix,762p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00872/86
658.8 McC B
-
Unavailable : Removed
Similar Collection
by author or subject
Learning aid to accompany basic marketing
Applications in basic marketing
Readings and cases in basic marketing
Basic marketing
Strategi pemberian nama merek dan perluasan merek serta penggunaan iklan sebagai saranaa pembentukan citra merek
Pentingnya pelaksanaan personal selling untuk meningkatkan volume penjualan pada PT Santoso Jaya di Surabaya
Introduction to marketing management
Penentuan harga pokok penjualan dengan menggunakan metode activity based costing di PT. X