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Readings and cases in basic marketing 4th ed.

Author
  • McCarthy, E. Jerome
Additional Author(s)
  • Grashof, John F.
  • Brogowicz, Andrew A.
Publisher
Homewood, Illinois: Richard D. Irwin, 1984
Language
English
ISBN
-
Series
The Irwin series in marketing
Subject(s)
  • MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xiii,387p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01480/90658.8 McC RLibrary - 7th FloorAvailable
2.02412/91658.8 McC R-Available

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