Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing : a mangerial approach 8th ed.
Author
McCarthy, E. Jerome
Additional Author(s)
Perreault, William D.
Publisher
Homewood, Illinois: Richard D. Irwin, 1984
Language
English
ISBN
-
Series
The Irwin series in marketing
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xvii,841p.
Dimension
24 cm
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02204/89
658.8 McC B
-
Unavailable : Removed
Similar Collection
by author or subject
Readings and cases in basic marketing
Learning aid to accompany basic marketing
Basic marketing
Basic marketing
Efektifitas product placement UP Date Boutique pada acara GMHR (Good Morning Hard Rockers) SBO TV Surabaya
Analisis pengaruh relationship marketing terhadap kepuasan konsumen pada restoran cepat saji Kentucky Fried Chicken (KFC) di Surabaya
Marketing management
Evaluasi sistem penjualan pada segmen perkantoran sebagai upaya meningkatkan pendapatan merlyn bakery Surabaya