Marketing of high-technology products and innovations 3rd ed.

Author

• Mohr, Jakki

Additional Author(s)

• Sengupta, Sanjit
• Slater, Stanley

Publisher

Upper Saddle River, New Jersey: Pearson Education, 2010

Language

English

ISBN

013136491x

Series

-

Subject(s)

• HIGH TECHNOLOGY INDUSTRIES-MARKETING
• MARKETING
• SELLING-HIGH TECHNOLOGY

Notes

Index: p. 517-538

Abstract

-

Physical Dimension

Number of Page(s)

xxvi, 538 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02604/09	658.8 Moh M	Library - 7th Floor	Available