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Marketing of high-technology products and innovations 3rd ed.

Author
  • Mohr, Jakki
Additional Author(s)
  • Sengupta, Sanjit
  • Slater, Stanley
Publisher
Upper Saddle River, New Jersey: Pearson Education, 2010
Language
English
ISBN
013136491x
Series
-
Subject(s)
  • HIGH TECHNOLOGY INDUSTRIES-MARKETING
  • MARKETING
  • SELLING-HIGH TECHNOLOGY
Notes
Index: p. 517-538
Abstract
-
Physical Dimension
Number of Page(s)
xxvi, 538 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02604/09658.8 Moh MLibrary - 7th FloorAvailable

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