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Marketing of high-technology produts and innovations 2nd ed.

Author
  • Mohr, Jakki
Additional Author(s)
  • Slater, Stanley
  • Sengupta, Sanjit
Publisher
Upper Saddle River, NJ: Pearson Prentice-Hall, 2005
Language
English
ISBN
0131230239
Series
-
Subject(s)
  • MARKETING
  • SELLING-HIGH TECHNOLOGY
  • HIGH TECHNOLOGY INDUSTRIES-MARKETING
Notes
Bibliogrphy. Index: p. 431 - 450
Abstract
-
Physical Dimension
Number of Page(s)
xx, 450 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01096/06- 658.8 Moh MLibrary - 7th FloorAvailable

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