Basic marketing : a global-managerial approach 16th ed.

Author

• Cannon, Joseph P.

Additional Author(s)

• Perreault, William D.
• McCarthy, E. Jerome

Publisher

Boston, Massachusetts: McGraw-Hill/Irwin , 2008

Language

English

ISBN

9780071277471

Series

Subject(s)

• MARKETING
• MARKETING-MANAGEMENT

Notes

• Glossary

Bibliography: p. 723 - 790. Index

Abstract

-

Physical Dimension

Number of Page(s)

xxxvi, 790 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02972/12	658.8 Can B	Library - 7th Floor	Available