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Consumer behavior and marketing strategy 7th ed

Author
  • Peter, J. Paul
Additional Author(s)
  • Olson, Jerry C.
Publisher
Boston, Massachusetts: McGraw-Hill/Irwin , 2005
Language
English
ISBN
0071111778
Series
McGraw-Hill/Irwin series in marketing
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKETING
Notes
  • Glossary: p. 545-556
Bibliography: p. 515-544. Index: p. 557-578
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 570 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.05251/06Res - 658.8342 Pet CLibrary - 8th FloorAvailable

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