Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing research 2nd ed.

Author
  • Parasuraman, A.
Additional Author(s)
-
Publisher
Reading, Massachusetts: Addison-Wesley Publishing Company , 1991
Language
English
ISBN
0201502828
Series
-
Subject(s)
  • MARKETING RESEARCH
Notes
  • Appendix: p. 847-871
  • Glossary: p. 872-886
Index: p. 687-898
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 898 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01810/06- 658.83 Par MLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Pengaruh brand image terhadap loyalitas pelanggan sedan dan non sedan mobil Honda di Surabaya
Analisa brand loyalty konsumen tas tangan/handbag merek Louis Vuiton di Surabaya
Analisa kepuasan konsumen berdasarkan service quality di catering laventin
Measurement in marketing
Analisa pengaruh kualitas layanan dan harga terhadap kepercayaan penumpang pada pelabuhan Tanjung Perak Surabaya dengan menggunakan kepuasan sebagai mediasi
Pengaruh enterpreneurial intensity terhadap competitive advantage melalui marketing capability dan organisational innovation intensity pada bank umum di Surabaya
The marketing research process
Peranan point dalam mempengaruhi minat belanja konsumen di bagian fashion di Galeria Plasa Surabaya