Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research : within a changing information environment 2nd ed.
Author
Hair, Joseph F.
Additional Author(s)
Ortinau, David J.
Bush, Robert P.
Publisher
Boston, Massachusetts: McGraw Hill, 2005
Language
English
ISBN
0071239790
Series
McGraw-Hill/Irwin series in marketing
Subject(s)
MARKETING RESEARCH
Notes
Appendix: p. 655-663
CD-ROM
Glossary: p. 665-686
Index: p. 697-720
Abstract
-
Physical Dimension
Number of Page(s)
xxiii, 720 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02337/05
- 658.83 Hai M
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing research
Pengaruh service quality dan brand experience terhadap repurchase intention melalui brand image sebagai variabel intervening pada maskapai penerbangan Garuda Indonesia
Analisa perbedaan antara harapan dan persepsi pengunjung terhadap kualitas pelayanan Royal Plaza, Surabaya
Pengaruh biaya periklanan, promosi penjualan, dan hubungan masyarakat terhadap volume penjualan (studi kasus Hotel Kusuma Agrowisata)
Total innovation
Faktor-faktor yang mempengaruhi pengambilan keputusan konsumen dalam memilih Banyualit Beach Inn di Kalibukbuk-Singaraja
The industrial market research handbook
Pengaruh motivasi, persepsi, pembelajaran, dan kepercayaan konsumen di Siwalankerto mengenai kualitas, promosi, dan harga terhadap keputusan pembelian shampo Sunsilk