Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Customer relationship management : integrating marketing strategy and information technology

Author
  • Zikmund, William
Additional Author(s)
  • McLeod, Raymond
  • Gilbert, Faye W.
Publisher
Hoboken, NJ: Pearson Addison-Wesley , 2003
Language
English
ISBN
0471271373
Series
-
Subject(s)
  • CUSTOMER RELATIONS
Notes
Index: p. 173-179
Abstract
-
Physical Dimension
Number of Page(s)
xix, 179 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03407/05- 658.812 Zik CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
How to manage customer voice
The loyalty effect
AMA handbook for customer satisfaction
ERP in distribution
The new marketing conversation
Net gain
Customer relationship management as the way to improve relationship between customers and restaurant China House, Oegstgeest, The Netherlands
Analisis model bisnis pada restoran Yung Ho dengan menggunakan business model canvas