Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Product management for dummies
Author
Lawley, Brian
Additional Author(s)
Schure, Pamela
Publisher
Hoboken, NJ: John Wiley and Sons, Inc., 2017
Language
English
ISBN
9781119264026
Series
Subject(s)
PRODUCT MANAGEMENT
Notes
. . Index: p.349-366
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 366p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01694/19
658.56 Law P
Library - 7th Floor
Available
Similar Collection
by author or subject
Effective branding
The 360 degree brand in Asia
Analisa strategi PT Coca Cola bottling Indonesia sebagai market leader dalam industri soft drink di Surabaya
The employer brand
New product and brand management
Brands and branding
Beyond branding
Analisa ekuitas merek dan model inovasi adopsi untuk produk susu bubuk balita