Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Product management for dummies

Author
  • Lawley, Brian
Additional Author(s)
  • Schure, Pamela
Publisher
Hoboken, NJ: John Wiley and Sons, Inc., 2017
Language
English
ISBN
9781119264026
Series
Subject(s)
  • PRODUCT MANAGEMENT
Notes
. . Index: p.349-366
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 366p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01694/19658.56 Law PLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Hubungan antara loyalitas merek dan promosi penjualan distributor dengan intensitas pembelian produk PT. Avia Avian oleh retailer cat di Bali
The art of marketing
Branding
New product brand concept premium mineral water "swish" (segmentation, targeting and positioning)
Innovation management and new product development
Campaign planner for integrated brand communications
The development of markets for new materials
Building brands and believers