Building brands and believers : how to connect with consumers using achetypes

Author

• Wertime, Kent

Additional Author(s)

-

Publisher

Singapore: John Wiley & Sons , 2002

Language

English

ISBN

0470820675

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• PRODUCT MANAGEMENT
• MARKETING-MANAGEMENT

Notes

Bibliography: p. 255 - 258. Index: p. 259 - 267

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 267 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04011/06	- 658.827 Wer B	Library - 7th Floor	Available