Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh bauran pemasaran terhadap keputusan konsumen untuk menginap di Hotel Java Paragon Surabaya

Author
  • Yosefine, Yorisha
Additional Author(s)
  • Genesius, Devina Florensia
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2016
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010563/MAN/2016
Subject(s)
  • CONSUMER BEHAVIOR
  • HOTELS-MARKETING MANAGEMENT
  • HOTELS-MANAGEMENT
Notes
  • Appendix: p. 67-81
. Bibliography: p. 64-66.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 81 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00799/16(T) MAN 33-0563Library - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Pengaruh perilaku konsumen terhadap pengambilan keputusan pembelian rumah tipe 36 di Kebraon Asri Estate di Surabaya
Pengaruh fashion involvement, emosi positif dan hedonic consumption tendency terhadap impulse buying di matahari department store di tunjungan plaza Surabaya
Analisa persepsi harga dan persepsi merek terhadap willingness to repurchase melalui perceived value di Erha Clinic Surabaya
Pengaruh bauran pemasaran (produk, harga, lokasi, dan promosi) terhadap minat beli konsumen pada hotel budget di kawasan Surabaya Pusat
Analisa pengaruh persepsi risiko terhadap keputusan pembelian di Airbnb
Analisa pengaruh customer benefit, customer knowledge dan customer experience terhadap intention to reuse Airbnb
Analisa pengaruh faktor satisfaction, perceived quality, perceived value, dan trust terhadap loyalitas pelanggan hotel bintang lima di Surabaya
Analisa perbedaan faktor minat belanja konsumen di giant dan carrefour hypermarket Surabaya