Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Pengaruh brand experience terhadap brand loyalty melalui brand personality dan brand trust pada merek The Body Shop
Author
Pribadi, Jessica Avelina
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2016
Language
Indonesian
ISBN
-
Series
Tesis No. 03020095/MM/2016
Subject(s)
BRAND IMAGE
BRAND MANAGEMENT
BRAND LOYALTY
Notes
Appendix: p. 90-101
. Bibliography: p. 83-89.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 101 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00488/16
(T2) MM 0095
Library - 8th Floor
Unavailable : Removed
Similar Collection
by author or subject
Pengaruh brand image terhadap customer loyalty melalui customer satisfaction dan customer lifetime value (studi kasus di SMA swasta Kristen Surabaya)
Analisis promosi melalui sosial media, brand, awareness, purchase intention pada produk sepatu olahraga
Analisa pengaruh brand image dan brand trust terhadap brand loyalty di restoran D'cost Surabaya
Perancangan identitas visual brand Miss Wang Couture di Surabaya
Pengaruh citra merek dan kualitas produk terhadap minat beli ulang konsumen eyebrow pencil merek Viva
Analisa ekuitas merek Hachi Hachi Bistro di kalangan mahasiswa Universitas Kristen Petra
Pengaruh analisis brand experience - commitment terhadap brand loyaly pada pengguna Apple Iphone di Surabaya
Pengaruh celebrity endorsement terhadap purchase intention dengan brand image sebagai variabel mediasi dari produk lip cream Wardah