Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisis efektivitas brand activation melalui event marketing 'Freed Family Driving Experience' dalam mempengaruhi brand experience

Author
  • Raharja, Daniel
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2011
Language
Indonesian
ISBN
-
Series
Skripsi no. 36020260/MAN/2011
Subject(s)
  • MARKETING-MANAGEMENT
  • BRAND IMAGE
  • SPECIAL EVENTS-MARKETING
Notes
  • Appendix: p. 143 - 199
. Bibliography: p. 140 - 141.
Abstract
-
Physical Dimension
Number of Page(s)
xv, 199 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00647/12(T) 658.827 Rah ALibrary - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Analisis pengaruh brand communication dan brand image terhadap brand trust semen tiga roda di Jawa Timur
Pengaruh perceived product quality, perceived price, dan word of mouth (WOM) terhadap purchase intention pada produk UD. Mekar Jaya
Pengaruh private brand strategy terhadap brand loyalty pada air mineral 600ml merek alfa di alfamart Siwalankerto Surabaya
Analisa pengaruh service quality terhadap customer loyalty melalui customer satisfaction pada Pizza Hut Ciputra World Surabaya
Manajemen pemasaran
Pengaruh celebrity endorsement terhadap congruency dengan brand personality dan brand positioning sebagai variabel intervening pada produk sepatu olahraga Nike Kobe Series
Analisa pengaruh kepercayaan terhadap tenaga penjual (trust in employee), dan kepercayaan terhadap merek (trust in brand) terhadap niat beli (purchase intention) konsumen pada Bernini Furniture di Surabaya, dan Semarang
Market-based management