Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh corporate social responsibility (CSR) terhadap brand image dan purchase intention pada produk Aqua di Surabaya

Author
  • Wijaya, Hans Kristian
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2013
Language
Indonesian
ISBN
-
Series
Tesis No. 03020030/MM/2013
Subject(s)
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
  • Appendix: p. 59 - 70
. Bibliography: p. 56-58 .
Abstract
-
Physical Dimension
Number of Page(s)
xi, 70 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00499/14(T) 658.827 Wij PLibrary - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Destination branding kota Surabaya sebagai kota wisata kuliner pertama di Indonesia: "tagline and Surabaya new brand identity"
The breakaway brand
Analisa credibility celebrity endorser model: sikap audience terhadap iklan dan merek serta pengaruhnya pada minat beli "Top Coffee"
Perbandingan metode pembebanan biaya produk rusak dan pengaruhnya atas harga pokok produksi pada perusahaan Golden Dragon
Create new branding : Q'store 'segmentasi, targeing, postioning'
New brand concept for premium body wash "femme" (swot analysis)
Integrated advertising, promotion, and marketing communications
Brands laid bare