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Analisa credibility celebrity endorser model: sikap audience terhadap iklan dan merek serta pengaruhnya pada minat beli "Top Coffee"
Author
Soesatyo, Natalia
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2013
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020387/MAN/2013
Subject(s)
ADVERTISING
BRAND NAME PRODUCTS
COMMUNICATION IN MARKETING
Notes
Appendix: p. 65 - 169
. Bibliography: p. 58 - 64.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 169 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00034/14
(T) 659.1 Soe A
Library - 8th Floor
Unavailable : Removed
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