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Services marketing : integrating customer focus across the firm 3rd ed.

Author
  • Zeithaml, Valerie A.
Additional Author(s)
  • Bitner, Mary Jo
Publisher
New York: 2003
Language
English
ISBN
0071199144
Series
-
Subject(s)
  • CUSTOMER SERVICES
  • MARKETING
  • SERVICES INDUSTRIES-MARKETING
Notes
-
Abstract
Index: p. 661-668
Physical Dimension
Number of Page(s)
xx, 668 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02743/04658.8 Zei S-Available

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