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Marketing communications : a european perspective 2nd ed.

Author
  • Pelsmacker, Patrick De
Additional Author(s)
  • Gevens, Maggie
  • Bergh, Joeri Van den
Publisher
Harlow: 2004
Language
English
ISBN
0273685007
Series
-
Subject(s)
  • SALES PROMOTION
  • COMMUNICATION IN MARKETING
  • MARKETING CHANNELS
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xv, 578 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02170/04658.802 Pel M-Available

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