Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research : online research applications 4th ed.
Author
Burns, Alvin C.
Additional Author(s)
Bush, Ronald F
Publisher
Upper Saddle River, NJ: 2003
Language
English
ISBN
0131202642
Series
-
Subject(s)
MARKETING RESEARCH
Notes
-
Abstract
Index: p. 629-642
Physical Dimension
Number of Page(s)
xxxi, 642 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02136/04
658.83 Bur M
-
Available
2.
02318/04
658.83 Bur M
-
Available
Similar Collection
by author or subject
Marketing research
Marketing research
Basic marketing research
Marketing research
Riset pemasaran dan perilaku konsumen
Pengaruh harga, menu, lokasi dan service terhadap keputusan konsumen dalam memilih restoran Boncafe Manyar di kalangan mahasiswa Fakultas Ekonomi Universitas Kristen Petra
Pengaruh karakteristik kategori produk, kebutuhan mencari variasi merek, dan ketidakpuasan konsumen terhadap keputusan perpindahan merek pada produk toiletries di Universitas Kristen Petra Surabaya...
Pengaruh brand awareness terhadap customer loyalty dengan brand image dan relationship quality sebagai variabel intervening pada semen Gresik di Surabaya