Lateral marketing : new techniques for finding breakthrough ideas

Author

• Kotler, Philip

Additional Author(s)

• Bes, Fernando Trias de

Publisher

Hoboken, New Jersey: 2003

Language

English

ISBN

0471455164

Series

-

Subject(s)

• MARKETING-MANAGEMENT

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 206 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01011/04	658.8 Kot L	-	Available