Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing management : strategy and action
Author
Assael, Henry
Additional Author(s)
-
Publisher
Boston: 1985
Language
English
ISBN
0534047882
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xix, 750 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00367/93
658.8 Ass M
-
Available
Similar Collection
by author or subject
Consumer behavior and marketing action
Consumer behavior and marketing action
Analisa penjualan berdasarkan territory management pada PT. Kimia Farma trading and distribution di Surabaya
Upaya peningkatan penjualan fibreglass gelombang fira melalui pengimplementasian strategi spreading dan coverage di Jawa Timur
Analisa pengaruh produk, harga, promosi dan distribusi terhadap kepuasan pelanggan di kedua Restoran Ria Surabaya dan studi banding perbedaannya
Analisa atribut-atribut ban yang dibeli dan tingkat pengalaman, pengetahuan serta penilaian pemakai ban
Pengaruh service marketing mix terhadap minat perusahaan dalam menggunakan kembali jasa Java Paragon Hotel and Residences
Marketing strategy and competitive positioning