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Advertising and promotion : an integrated marketing communications perspective 6th ed.

Author
  • Belch, George E.
Additional Author(s)
  • Belch, Michael A.
Publisher
Boston: 2004
Language
English
ISBN
0071214380
Series
-
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
  • SALES PROMOTION
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 779 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00837/04659.1 Bel A-Unavailable : Lost
2.00836/04Res 659.1 Bel A-Unavailable : Removed

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