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Advertising and promotion : an integrated marketing communications perspective

Author
  • Belch, George E.
Additional Author(s)
  • Belch, Michael A.
Publisher
New York: McGraw-Hill/Irwin , 2012
Language
English
ISBN
9780071314404
Series
Subject(s)
  • SALES PROMOTION
  • ADVERTISING
  • ADVERTISING-NEW PRODUCTS
  • COMMUNICATION IN MARKETING
Notes
  • Glossary: p.708 - 720
. Bibliography: p.791 - 744. Index: p.748 - 769
Abstract
-
Physical Dimension
Number of Page(s)
xxxv, 790 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02270/12659.1 Bel ALibrary - 7th FloorAvailable

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