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Cases in strategic marketing
Author
Swayne, Linda E.
Additional Author(s)
Ginter, Peter M.
Publisher
New Jersey: Prentice-Hall, 1989
Language
English
ISBN
0131163361
Series
-
Subject(s)
MARKETING-DECISION MAKING-CASE STUDIES
MARKETING-MANAGEMENT-CASE STUDIES
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 728 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02454/90
658.8 Swa C
-
Unavailable : Lost
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