Business marketing strategy : concepts and applications

Author

• Rangan, V. Kasturi

Additional Author(s)

• Shapiro, Benson P.
• Moriarty, Rowland T.

Publisher

Chicago: Irwin, 1995

Language

English

ISBN

0071146733

Series

-

Subject(s)

• INDUSTRIAL MARKETING-MANAGEMENT
• MARKETING-MANAGEMENT
• MARKETING-MANAGEMENT-CASE STUDIES
• PRODUCT MANAGEMENT

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 354 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	28281/00	658.802 Ran B	-	Available