Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Author
Azevedo, Abaete de
Additional Author(s)
-
Publisher
New York: McGraw Hill, 2008
Language
English
ISBN
9780071497046
Series
-
Subject(s)
CONSUMERS
CUSTOMER RELATIONS
MARKETING
Notes
Appendix: p. 209 - 216
Bibliography: p. 217 - 220. Index: p. 221 - 226
Abstract
-
Physical Dimension
Number of Page(s)
xi, 226 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02823/12
658.812 Aze C
Library - 7th Floor
Available
Similar Collection
by author or subject
Analisa pengaruh perceived service quality terhadap customer satisfaction dengan customer value sebagai variabel intervening pada program manajemen pemasaran Universitas Kristen Petra
Strategi customer relationship manager PT Tri Jaya Pratama Futures Surabaya dalam menarik pelanggan
Consumer-centric category management
Marketing
Fungsi dan peran marketing public relations PT Mitra Pinasthika Mustika-Malang dalam menjaga hubungan baik dengan para dealer
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "when privacy is priceless..." (studi media kasus brosur)
Value-based marketing
Konsumen adalah raja