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Managing customers as investments : the strategic value of customers in the long run

Author
  • Gupta, Sunil
Additional Author(s)
  • Lehmann, Donald R.
Publisher
Upper Saddle River, NJ: Pearson Education, Inc, 2005
Language
English
ISBN
9780132161619
Series
-
Subject(s)
  • CONSUMERS-PREFERENCES
  • CUSTOMER RELATIONS
  • CUSTOMER RELATIONS-MANAGEMENT
  • CUSTOMER SERVICES
  • CUSTOMER RELATIONS-MARKETING
Notes
  • Appendix: p. 167 - 186
Bibliography: p. 187-197. Index: p. 199 - 205
Abstract
-
Physical Dimension
Number of Page(s)
xv, 205 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01483/12658.812 Gup MLibrary - 7th FloorAvailable

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