Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Basic marketing research : integration of social media 4 th ed.
Author
Malhotra, Naresh K.
Additional Author(s)
-
Publisher
Upper Saddle NJ.: Pearson Education, Inc., 2012
Language
English
ISBN
9780132570183
Series
-
Subject(s)
MARKETING RESEARCH
Notes
Appendix: p. 638 - 649
Bibliography. Index: p. 661 - 672
Abstract
-
Physical Dimension
Number of Page(s)
672 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00438/12
658.83 Mal B
-
Unavailable : Lost
Similar Collection
by author or subject
Marketing research
Basic marketing research
Marketing research
Riset pemasaran
Pengaruh store atmosphere dan service quality terhadap customer satisfaction pada Qen-Di Garden Resto dan Grill Sidoarjo
Marketing research
Menentukan keputusan pemasaran musiman dalam rangka peluncuran produk baru melalui channel intermediaries
Analisa persepsi, keyakinan, dan sikap konsumen terhadap keputusan pembelian properti di Surabaya Barat dengan sistem pre-selling