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Marketing metrics : the definitive guide to measuring marketing performance 2nd ed.

Author
-
Additional Author(s)
  • Farris, Paul W.
  • Bendle, Neil T.
  • Reibstein, David J
  • Pfeifer, Philip E
Publisher
Pennysylvania: Pearson Education, Inc, 2010
Language
English
ISBN
9780137058297
Series
-
Subject(s)
  • MARKETING RESEARCH
  • MARKETING-MATHEMATICAL MODELS
Notes
Bibliography: p. 393 - 403. Index: p. 405 - 414
Abstract
-
Physical Dimension
Number of Page(s)
414p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03451/10658.83 MarLibrary - 7th FloorAvailable

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