Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Destination branding Surabaya as a city of business (customer journey map and brand strategy)
Author
Tanujaya, Jimmy
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2009
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.36020040/MAN/2009
Subject(s)
BRAND NAME PRODUCTS
MARKETING-MANAGEMENT
Notes
Appendix : p. 106 - 129
Bibliography : p. 104 - 105
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 129 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02765/09
(T) 658.827 Tan D
Library - 8th Floor
Available
Similar Collection
by author or subject
Destination branding
Analisa faktor pembentuk kualitas layanan di Starbucks Surabaya
Formulasi strategi repositioning chicco swalayan dari chicco baby shop menjadi pasar swalayan
Marketing moves
Pengaruh marketing mix sebagai pembentuk minat beli konsumen di perumahan Mutiara Keluarga
Strategi harga terhadap penguasaan pangsa pasar pada maskapai low cost carrier: studi kasus Lion Air
Perbaikan sistem pemesanan barang di U.D Surya Motor, Surabaya agar keterlambatan pengiriman dapat ditekan sekecil mungkin
Analisis penilaian konsumen terhadap brand equity lemari es merek Sanyo dan Sharp di Surabaya