Consumer tribes 1st ed.

Author

• Cova, Bernard

Additional Author(s)

• Kozinets, Robert V.
• Shankar, Avi

Publisher

Amsterdam: Elsevier , 2007

Language

English

ISBN

9780750680240

Series

-

Subject(s)

• MARKETING--SOCIAL ASPECTS
• SOCIAL MARKETING
• CONSUMERS-RESEARCH

Notes

Bibliography. Index: p. 329 - 339

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 339 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00437/08	658.8 Cov C	Library - 7th Floor	Available