The 360 degree brand in Asia : creating more effective marketing communications

Author

• Blair, Mark

Additional Author(s)

• Armstrong, Richard
• Murphy, Mike

Publisher

Singapore: John Wiley & Sons , 2003

Language

English

ISBN

0470820578

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• MARKETING
• ADVERTISING
• PRODUCT MANAGEMENT

Notes

Index: p. 213 - 215

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 215 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04016/06	- 658.827 Bla T	Library - 7th Floor	Available