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Brand babble : sense and nonsense about branding

Author
  • Schultz, Don E
Additional Author(s)
  • Schultz, Heidi F.
Publisher
Mason, Ohio: Thomson South-Western, 2004
Language
English
ISBN
0538727144
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • PRODUCTION MANAGEMENT
Notes
Bibliography. Index: p. 154 - 156
Abstract
-
Physical Dimension
Number of Page(s)
150 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03854/06- 658.827 Sch BLibrary - 7th FloorAvailable

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