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Ethnic marketing : accepting the challenge of cultural diversity

Author
  • Pires, Guilherme D.
Additional Author(s)
  • Stanton, P. John
Publisher
London: Thomson, 2005
Language
English
ISBN
1861529961
Series
-
Subject(s)
  • ETHNIC MARKETS
  • ETHNIC GROUPS
  • MARKETING
Notes
Bibliography. Index : p. 267-274
Abstract
-
Physical Dimension
Number of Page(s)
xi, 274 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03855/06- 658.8003058 Pir ELibrary - 7th FloorAvailable

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