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Advertising 4th ed.

Author
  • Jefkins, Frank
Additional Author(s)
-
Publisher
Harlow, Essex: Financial Times Prentice Hall , 2000
Language
English
ISBN
0273634356
Series
-
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
Notes
  • Appendix: p. 361 - 386
  • Glossary: p. 370 - 386
Index: p. 387 - 394
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 394 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04457/06Res - 659.1 Jef A-Unavailable : Lost

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