Advertising 4th ed.

Author

• Jefkins, Frank

Additional Author(s)

-

Publisher

Harlow, Essex: Financial Times Prentice Hall , 2000

Language

English

ISBN

0273634356

Series

-

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING

Notes

• Appendix: p. 361 - 386
• Glossary: p. 370 - 386

Index: p. 387 - 394

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 394 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04457/06	Res - 659.1 Jef A	-	Unavailable : Lost