Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
What customers want : using outcome-driven innovation to create breakthrough products and services
Author
Ulwick, Anthony W.
Additional Author(s)
-
Publisher
New York: McGraw-Hill, 2005
Language
English
ISBN
0071408673
Series
-
Subject(s)
NEW PRODUCTS-PLANNING
PRODUCT MANAGEMENT
Notes
Glossary: p. 177 - 187
Bibliography: p. 189. Index: p. 191 - 202
Abstract
-
Physical Dimension
Number of Page(s)
xxxv, 202 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01144/06
- 658.575 Ulw W
Library - 7th Floor
Available
Similar Collection
by author or subject
Kellogg on branding
Analisa faktor-faktor yang mendahului kesuksesan produk baru
Effective product design and development
8 kasus sengketa merek di Indonesia
Peranan inovasi dalam rangka meningkatkan kinerja perusahaan: studi kasus di PT. Gatra Mapan
Faktor-faktor pembentuk brand image mobil toyota kijang di Surabaya
Hubungan antara loyalitas merek dan promosi penjualan distributor dengan intensitas pembelian produk PT. Avia Avian oleh retailer cat di Bali
Effective branding