Eating the big fish : how challenger brands can compete against brands leaders

Author

• Morgan, Adam

Additional Author(s)

-

Publisher

New York: John Wiley & Sons, Inc , 1999

Language

English

ISBN

0471242098

Series

-

Subject(s)

• NEW PRODUCTS
• BRAND NAME PRODUCTS
• PRODUCT MANAGEMENT

Notes

Bibliography: p. 374-276. Index: p. 281-286

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 286 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04026/06	- 658.827 Mor E	Library - 7th Floor	Available