The breakaway brand : how great brands stand out

Author

• Kelly, Francis J.

Additional Author(s)

• Silverstein, Barry

Publisher

New York: McGraw-Hill, 2005

Language

English

ISBN

0072262370

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• PRODUCT MANAGEMENT

Notes

Bibliography: p. 269 - 276. Index: p. 280 - 289

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 289 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04987/05	- 658.827 Kel B	Library - 7th Floor	Available