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The breakaway brand : how great brands stand out

Author
  • Kelly, Francis J.
Additional Author(s)
  • Silverstein, Barry
Publisher
New York: McGraw-Hill, 2005
Language
English
ISBN
0072262370
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
Bibliography: p. 269 - 276. Index: p. 280 - 289
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 289 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04987/05- 658.827 Kel BLibrary - 7th FloorAvailable

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