Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Destination branding : creating the unique destination proposition 2nd ed.

Author
  • Morgan, Nigel
Additional Author(s)
  • Pride, Roger
  • Pritchard, Annette
Publisher
Amsterdam: Elsevier Butterworth-Heinemann, 2004
Language
English
ISBN
0750659696
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MARKETING
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xx, 314 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02240/05- 658.827 Mor DLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Destination branding
Advertising in tourism and leisure
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "when privacy is priceless..." (studi media kasus brosur)
Analisa brand awareness masyarakat Surabaya dan sekitarnya terhadap supermall pakuwon indah dan pakuwon trade center
Pengembangan merek "Surabaya as a city of business" (segmenting, targeting and positioning)
Pengaruh private brand strategy terhadap brand loyalty pada air mineral 600ml merek alfa di alfamart Siwalankerto Surabaya
The Brand gap
Faktor-faktor yang membentuk brand image Sampoerna a mild terhadap anak muda berpendidikan di Surabaya