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Marketing research : methodological foundations 9th ed.
Author
Churchill, Gilbert A.
Additional Author(s)
Iacobucci, Dawn
Publisher
Mason, Ohio: Thomson South-Western, 2005
Language
English
ISBN
0324225091
Series
-
Subject(s)
MARKETING RESEARCH
Notes
Appendix: p. 661-669
Glossary: p. 671-681
Index: p. 683-697
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 697 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00245/05
- 658.83 Chu M
Library - 7th Floor
Available
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