Making niche marketing work : how to grow bigger by acting smaller

Author

• Linneman, Robert E.

Additional Author(s)

• Stanton, John L.

Publisher

New York: 1991

Language

English

ISBN

0070379718

Series

-

Subject(s)

• MARKET SEGMENTATION
• MARKETING RESEARCH

Notes

-

Abstract

Bibliography: p. 249-255

Physical Dimension

Number of Page(s)

xii, 260 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04899/93	658.802 Lin M	-	Available
2.	04540/06	658.802 Lin M	Library - 7th Floor	Available