Measurement in marketing

Author

Additional Author(s)

• Baumgartner, Hans
• Weijters, Bert

Publisher

Bingley, U.K: Emerald Group Publishing Limited, 2022

Language

English

ISBN

9781800436312

Series

Review of Marketing Research Vol.19

Subject(s)

• MARKETING AUDITS
• MARKETING RESEARCH

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

1 online resource (xix, 217 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01174/23	658.802 Mea	Online !	Available