Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
e-book
Download Here
Measurement in marketing
Author
Additional Author(s)
Baumgartner, Hans
Weijters, Bert
Publisher
Bingley, U.K: Emerald Group Publishing Limited, 2022
Language
English
ISBN
9781800436312
Series
Review of Marketing Research Vol.19
Subject(s)
MARKETING AUDITS
MARKETING RESEARCH
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
1 online resource (xix, 217 p.)
Dimension
-
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01174/23
658.802 Mea
Online !
Available
Similar Collection
by author or subject
Pengaruh ewom terhadap brand image dan brand trust dan dampaknya terhadap minat beli smartphone di Surabaya
Basic marketing research
Consumer market research handbook
Marketing research
Basic marketing research
Pengaruh fashion involvement terhadap impulse buying behavior masyarakat Surabaya dengan hedonic shopping motivation dan positive emotions sebagai variabel intervening pada merek Zara
Perbedaan content dan penerimaan pesan competitive dan educative advertising pada iklan sabun Dove terhadap keputusan pembelian ditinjau dari media televisi, media cetak dan media radio di Surabaya
Kesediaan untuk membayar pada properti komersial